Taipei-based Influenxio gets $2M from DCM Ventures for its 'microinfluencer' marketing platform
Summary
Though they may have as little as a thousand followers, microinfluencers tend to focus on specific content and be seen as more engaging and trustworthy by their audience, said Allan Ko, founder and chief executive officer of Influenxio. The Taipei-based startup, which connects brands with Instagram microinfluencers through its online platform, announced today that it has closed $2 million in pre-Series A funding led by DCM Ventures, and is launching a new subscription plan. Since the entire campaign creation process -- from finding influencers to paying them -- is performed through Influenxio, this allows it to gather a wide range of data to refine its technology, Ko told TechCrunch. Influencers typically make about $35 to $40 USD for each campaign they participate in, and most of the brands the company works with focus on food (like restaurants), fashion, beauty or lifestyle services. But the majority of Influenxios clients (about 80% to 90%) are small- to medium-sized businesses, and Ko said they usually create multiple campaigns to build brand awareness over time, working with a few influencers a month.