DCX Newsbyte: Medallia Acquires Decibel, Sitecore Acquires CDP & More CX News
Summary
Medallia, which provides customer and employee experience and engagement software, has announced it has entered into a definitive agreement to acquire Decibel for $160 million. Users will have access to content and data management, omnichannel delivery, headless commerce, testing, journey optimization and more. The acquisition, facilitated with financial backing by Growth Catalyst Partners, will allow for the delivery of a service mix that begins with strategy and translates into action, according to company officials. BrightTower, an investment banking advisory firm focused on software, information, marketing, and business services, served as exclusive advisor to LeadMD in the transaction. The partnership aligns Attraqt’s artificial intelligence (AI)-powered search and personalization offerings with Magnolia’s content platform.
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