202104 Mar
Sophisticated SSAI Scheme Hijacks Real CTV Device Sessions
Type
General News
Companies
Source
Doubleverify
Summary

DV’s Fraud Lab recently identified the first-ever server-side ad insertion (SSAI) scheme, SneakyTerra, which hijacks real CTV device sessions. At its peak, SneakyTerra was spoofing over 2 million devices each day and may have cost unprotected advertisers more than $5M per month, based on an average $20 CPM across CTV. • How DV is protecting its clients from SneakyTerra and other fraud schemes • How SneakyTerra differs from other SSAI fraud schemes

Classifications
  • Sales and Marketing
  • Campaign Management
  • Web and Content Management
  • Search and Information retrieval
  • AI & Machine learning