Twitter isnt worried about Apples big privacy change, says itll level the playing field
Summary
Twitter CFO Ned Segal on Wednesday said the social media company is feeling confident as it prepares for Apples planned privacy update to iOS 14, which will make it easier for iPhone and iPad users to block companies from tracking their activity to target ads. Apples upcoming privacy changes will inform users about device ID tracking and ask them if they want to allow it. Segal said that the changes to IDFA could actually present an opportunity for Twitter to compete more effectively against its peers. Were in an industry where many were much better than Twitter historically at leveraging all of the data that was available to them, from the device ID to what people were doing on other websites," Segal said. "When we all have the same set of new challenges that we have to face, leveling the playing field will be a really interesting impact on the broader industry."