Cloudinary Named to Constellation ShortList™ for Digital Asset Management (DAM) for Digital Experiences for Third Straight Year

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Summary

As visual assets of all types play an increasingly important role in the way companies, brands and individuals alike connect and engage, so too do the platforms that enable the creation and delivery of these business critical experiences. Because Cloudinary’s DAM harnesses the power of the company’s award winning image and video management solutions, creative and marketing teams can benefit from the same set of innovative capabilities, including AI and advanced automation, that enable developers to upload, store, manipulate, and deliver optimized media content at scale -- via an easy-to-use UI. What makes the vendors, like Cloudinary, on the Constellation Research DAM for Digital Experience ShortList stand out is the focus on the intersection of asset, customer and creators, allowing a broad range of enterprise users to develop and deliver multi-channel experiences that hit home to an audience of one in the channel of the customer’s choosing.” “Images and videos play a vital role in bringing engaging customer experience to life and DAM solutions built for todays high-volume, high-speed requirements are a necessity for managing and optimizing these business-critical assets efficiently and at scale,” said Russ Barr, Managing Director, DAM at Cloudinary. Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. As a result, leading brands like Atlassian, Bleacher Report, Bombas Grubhub, Hinge, NBC, Mediavine, Peloton, Petco and Under Armour are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction and increased engagement and conversions.

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