Guinness World Records Expands Mobile Initiatives with Mobifusion Partnership
Summary
“We made a strategic decision with scalability in mind when we selected Mobifusion to develop Guinness World Records mobile applications and services.Guinness World Records is part of the Jim Pattison Group, one of Canada’s largest privately owned companies which is a conglomerate of interests, including advertising, broadcasting, grocery stores and automotive retailing.The company’s patented m-Publishing™, technologies provide rich information and entertainment products that work on most handsets and platforms such as iPhone, Blackberry, Android, Windows Mobile, Java, Symbian and Palm.Mobifusion and Guinness World Records are also releasing new applications and services for Android, BlackBerry, Java, Symbian, Windows Mobile, Palm, iDEN and other mobile handsets in a variety of markets including UK, U.S., Canada, Australia, New Zealand and India.“From a publisher’s standpoint, we wanted our applications to run on as many platforms and handsets as possible,” said Beatriz Fernandez, International Licensing Manager of Guinness World Records.The company’s patented m-Publishing™, technologies provide rich information and entertainment products that work on most handsets and platforms such as iPhone, Blackberry, Android, Windows Mobile, Java, Symbian and Palm.
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