PathFactory’s Microsite Builder Helps B2B Marketers Build Custom ABM Destinations

▤ Summary

“ABM is a top priority for most B2B marketing and sales organizations in 2021, and they need to deliver a high degree of personalization for every account at scale,” said Dev Ganesan, President and CEO of PathFactory. Microsite Builder makes content the star of the show, but gives marketers more flexibility than ever to be creative and take their company’s digital experiences to the next level with custom HTML styling and layouts. Marketers can easily build and clone custom microsites at scale for 1:many, 1:few, and 1:1 ABM campaigns for a handful or even thousands of accounts. As with all PathFactory Campaign Tools, Website Tools, and Virtual Event Experience destinations, B2B marketers can better understand the impact of their ABM strategies by measuring account-level and individual visitor-level engagement with the microsite pages and featured content assets, and see which channels are most effective at generating high-quality traffic from target accounts. PathFactory has recently released a number of other new features to support marketers in their ABM efforts, including dynamic logo personalization in the headers of Content Tracks, Explore pages, and Virtual Event Experiences, and the ability to inherit 6sense or Demandbase segments when routing anonymous traffic to the right account-specific experience.

▦ Linked Companies

LookBookHQ Inc.

$10M to $25M