Yum! Brands to Acquire Kvantum’s Leading Artificial Intelligence-Based Consumer Insights and Marketing Performance Analytics Business
Summary
and its KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands enhance their ability to apply powerful consumer insights and data analytics to drive calendar and marketing spend optimization. Brands’ global technology strategy, in partnership with the KFC, Pizza Hut, Taco Bell and The Habit Burger Grill divisions, is focused on providing a best-in-class digital journey across mobile, online, delivery and restaurant operations. The Company continues to accelerate its digital commerce strategy through data and advanced analytics, and innovative emerging technologies to elevate the customer and employee experience, strengthen restaurant unit economics and unlock new sources of global growth. Brands plans to combine Kvantum’s artificial intelligence and machine learning approach to understanding human behavior with the unique skillsets of the anthropologists and sociologists at Collider Lab, a culture-based consumer insights and marketing strategy consultancy Yum! “We’re passionate about developing cutting-edge technology solutions based on advanced econometrics, big data and machine learning techniques that enable our clients to understand consumer behavior and optimize every dollar they spend on marketing and promotions,” said Singh.