202102 Mar
Dutch online supermarket Crisp lands €30 million to bring ultra-fresh & sustainably produced food to more customers
Funding Rounds

The round was led by leading European investor, Target Global, joined by Keen Venture Partners and some of Europe’s top entrepreneurs, including founders of Adyen and Just Eat Takeaway.com, as well as Thomas Plantenga, Vinted’s CEO. Crisp is leading this market evolution by using proprietary technology and a zero food waste model to make the supply chain shorter and more transparent, building a lasting solution to the pitfalls of traditional online supermarkets. Founded in 2018 by serial entrepreneurs Tom Peeters, Michiel Roodenburg and Eric Klaassen, to help people eat better, Crisp’s now 500-strong team offers ultra-fresh, seasonal products sourced directly from local suppliers. The fact that we are once again meeting investors who share our belief and goals strengthens our mission.” Bao-Y van Cong, Investment Director at Target Global, headquartered in Berlin, said: “We are impressed with the founders, the team, and the brand. I firmly believe that the rise of food and groceries shifting to online is here to stay.” With the new financing, Crisp will enlarge its 100% electric vehicle fleet, substantially expand its thoughtful assortment, and strengthen its network with high-quality, smaller producers for its fast-growing customer base.

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