Priority Software Acquires Israel-based Edea
Summary
Further, this acquisition will help accelerate the distribution and deployment of the unified retail solution into new international markets, with the support of Prioritys global partner ecosystem that operates in over 40 countries, including the US and UK. Edeas solution is also used by hundreds of shops of Israeli franchisees of international brands, including Estée Lauder, MAC Cosmetics, Clinique, Bobbi Brown, Superdry, Desigual, Swatch, TOUS, Carters, Columbia, Aldo, Steve Madden, Replay, Sketchers, Impress, ACE, Auto Depot, KIKO Milano, Yves Rocher, Keds, Nintendo, Heinemann, James Richardson Duty Free, and more. "To support this markets dynamic needs, namely the synergy between in-store and e-commerce activities, backed by multi-channel operational management, merging Edea solutions with Priority ERP, will give our customers a uniquely tailored response to meet their business needs. This is a tremendous opportunity for us to expand our presence in the retail sector and offer customers unified management and control of their operations, logistics, sales, and employees, that in turn, will enhance consumers shopping experience." As a global ERP solution provider, with offices in the U.S., UK, Belgium, and Israel, Priority thrives on innovation, delivering the tools and functionality to meet the unique needs of its customers.