Examples of CPA and Accounting Firm Website Best Practices
Summary
The site brings together subtle background watermarks, sleek sans serif typefaces, and engaging images – all while staying true to HPG’s signature green, gray, and gold color scheme. Depending on the look and feel of your site, these items can be displayed as a list, slides, image tiles, or icon blocks – there are plenty of options to fit every aesthetic. Industries and Services pages are also a great place to highlight related team members, relevant news articles, and client testimonials or case studies. News or Blog posts are a great place to break down complex topics, offer opinions on controversial issues, and outline the strategies that set your firm apart from the competition. So, if your News and Blog posts consistently demonstrate that your firm is a reliable source of information, Google is likely to take notice and boost your ranking for the relevant topics.