Pokémon Go maker Niantic invests in Black game developers to close diversity gap
Summary
Trinidad Hermida, Niantics head of diversity and inclusion, told CNBC in an interview that the companys recent Pokémon Go Fest 2020 raised $13 million, and roughly half of those funds will be dedicated to this initiative. According to an NPD Group report, U.S. consumer spending on video game products in the third quarter of 2020 shattered previous record highs reaching $11.2 billion, an increase of 24% year-over-year. Despite these high engagement levels on the consumer end, data from a self-reported 2019 International Game Developers Association survey paints a more bleak picture behind the scenes. The Black and female-led studio based in Bedford, Oregon develops graphic novel-style storytelling games to engage with young leaders and create social impact. Prior to becoming a game developer, Murrey ran the communications department at Search for Common Ground, one of the worlds largest dedicated conflict resolution organization.
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