Bayer, Norgine, and Alexion Share Best Practices to Advance Digital Transformation with Data and Technology | Veeva
Summary
Innovative companies like Bayer, Norgine, and Alexion are successfully evolving data management to advance their digital strategies and drive business decisions. Here are a few tips they shared during Veeva Summit: To address the changing needs and behaviors of healthcare professionals (HCPs), Bayer Italy focused on two key factors for their digital transformation: putting the right technology in place and achieving a data-driven approach. Our reps trust the system, which is increasing CRM adoption and leading to an improved customer experience.” An integrated approach is critical when working in a cross-functional environment. Koen Janssens, associate director, field force effectiveness at Norgine shared his innovative approach: “our database is the heart of our company. Marc Jenny, international business systems and reporting lead at Alexion, shared how they recently undertook a massive project to improve data processing.