Mobile Content Marketing: Everything You Need to Know
Summary
Between infinite-scrolling social media apps, responsive mobile websites with sharply designed visual content and web conferencing platforms that can engage participants for hours on end, it’s no wonder that time spent on smartphones and tablets has kept rising, seemingly unstoppably. It’s important because, for a majority of internet users, mobile devices are the main portals through which they now look for answers to questions, read articles, view social media and watch videos. This approach to website building makes a page render differently in response to each device’s screen or window size to achieve the best possible experience when reading and viewing, plus maximum SEO benefits. For instance, B2B marketers may design a mobile content strategy around blog posts offering an in-depth look at how a specific product works, using examples, and pair it with a social media campaign. This example from The Omni Group includes an illustrative screenshot, which helpfully supplements an opening paragraph on a well-optimized mobile website: There is no recognizable brand voice without consistency.
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