Paysafe Uses Snowflake to Power Cloud-based Approach to Data and Analytics
Summary
As well as supporting Paysafe’s identification of consumer trends, the personalisation of its services, fraud prevention and Know Your Customer (KYC) initiatives, the data models powered by Snowflake’s platform will also help to inform the company’s new product developments. The complete managed service provided by Snowflake is doing this by enabling Paysafe to obtain a single customer view across its range of alternative payment methods. Roy Aston, Chief Information Officer at Paysafe, commented: “The palette of data which is available to us as a payments platform has grown increasingly rich. Our work with Snowflake plays a fundamental role in harnessing the benefits of this information to its full potential, giving us a strategic advantage in the process. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions.
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