Scope AR launches a browser-based AR creation platform for the enterprise –
Summary
Enticing the enterprise world to embrace augmented reality has proven a more difficult task than many startups in the AR space anticipated, but as the hardware and software behind the tech becomes increasingly commodified, customers are starting to find use cases that align with their shifting remote workflows. Now, the startup is looking to build a more scalable future for themselves as they revamp their central product WorkLink for the web, Scope AR CEO Scott Montgomerie tells TechCrunch. “Unity is awesome but to do anything you have to code,” Montgomerie tells TechCrunch, calling WorkLink Create a “more user-friendly and scalable” option compared to software from its competitors. Scope AR’s focus on commercial education, on-the-job training and troubleshooting have seen renewed interest as COVID-era guidelines have pushed more meetings into virtual spaces. The company is expanding its list of customers while also helping frontline manufacturing operations that have aimed to quickly build and repair medical equipment necessary for COVID-19 testing and treatment.