IFS refreshes its brand ahead of milestone launch
Summary
New identity reflects IFS’s growth journey and future plans, focused on helping customers be their best when it really matters—at the ‘Moment of Service’ Dubai, UAE, February 21, 2021 – IFS, the global enterprise applications company, today unveils a new brand identity to fuse its evolved market position and herald an industry-changing product launch that takes place on March 10, 2021. The new platform enables companies to manage the customer, people, and asset elements of their business in a single, integrated solution. A new look for a new era At the heart of IFS’s new identity is an iconic symbol that represents the many elements a business needs to orchestrate in order to deliver amazing Moments of Service. The symbol reflects the effort, energy, and complexity that goes into every customer engagement while retaining a sense of balance and symmetry. The roll-out is being accompanied by out-of-home advertising on some of the world’s most iconic activation sites including Times Square in New York, Burj Khalifa in Dubai, and Shibuya in Japan.
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