E-Commerce Prediction for 2021: Experts Opinion

▤ Summary

The lockdowns and social distancing regulations saw most consumers order most items online unless it was unavoidable to visit the store in person. A few personalization strategies marketers will likely explore in 2021 are cross-channel initiatives and leveraging data to meet customers where they want to shop. Studies by Google reveal that 62% of people who own a smart speaker have used the device to purchase in the last six months. We envisage that more brands will join social media, increase influencer campaigns, and bolster traffic. A new generation of disruptive brands is shaking up retail by building, marketing, selling, and shipping products directly to the consumer, bypassing the middleman.

▦ Linked Companies

NIX Solutions Ltd

$100M to $250M

OptinMonster

$1M to $5M