Cognitive Contractor Launches Data-Driven Customer Acquisition Solution for Contractors
Summary
Developed by roofing, construction, and technology entrepreneur Josey Parks, this purpose-built solution helps companies prioritize their sales and marketing efforts to focus on the leads that are most likely to become customers. Leads can also be filtered based on their highest potential value or lifetime value to hit specific revenue goals. When combined with the companys highly targeted and personalized multi-channel marketing campaigns, contractors report closing rates that increase by double digits. Steve Soule of CMR Construction & Roofing said, "Cognitive Contractor has completely changed the trajectory of my company. By leveraging the power of big data, analytics, AI, and machine learning, they help contractors predict their next sales, convert leads to appointments, and exceed revenue goals.