iHeartMedia, the #1 Podcast Publisher, to Acquire Triton Digital
Summary
Scripps Company (NASDAQ: SSP) to acquire Triton Digital®, the global technology and services leader to the digital audio and podcast industry, for $230 million, subject to certain adjustments. * With this acquisition, iHeartMedia will now be able to provide audio content to producers and advertisers with an industry-leading full ad service package for streaming and podcasting no matter their size, reach or distribution method. “We remain deeply committed to providing the world’s broadcasters, podcasters, and online audio publishers with continuously innovated, best-in-class solutions and services for online audio management, advertising, and consumption data, and are well positioned to enhance iHeartMedia’s value proposition to audiences and advertisers.” *The consummation of the proposed acquisition is subject to the satisfaction or waiver of customary closing conditions, including regulatory approval. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio product, using data from its massive consumer base. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.