"One of the main challenges still facing cryptocurrency is its adoption": Interview with Lunos co-founder and CEO, Marcus Swanepoel
Summary
London-based Luno, founded by Carel van Wyk, Marcus Swanepoel, Peter Heyns and Timothy Stranex, is a fast-growing global cryptocurrency company that’s been turning heads since 2013. Luno currently operates in Africa, South East Asia and Europe, where their products make buying, selling and storing Bitcoin and Ethereum a breeze, while educating their users about cryptocurrencies, which they believe is “the future of money”. If you’d like to peek behind the scenes of this fast-growing fintech scaleup, including how to built an engaged team, predictions on whether cash will soon be extinct, and the future of crypto, then read on for an insights from co-founder and CEO, Marcus Swanepoel. Luno is about giving people an smooth customer journey to buying, holding and selling cryptocurrencies like bitcoin and Ethereum – but was this the goal when you created the startup or did you have to pivot along the way? From Luno’s perspective, our mission remains the same: we want to continue to bring our platform to more territories across the globe, while also working closely with partners and regulators to support the industry.