Cybba Announces Launch of New Data Platform Powered by AWS
Summary
The platform has been successfully integrated into its proprietary marketing and advertising technology stack to increase data performance at scale. This past year, Cybba saw an increase in real-time consumer engagements across e-commerce sectors including Retail, Education, and Financial Services, creating a need for more robust and scalable data processing. “Our major investment in enhanced data processing and analysis is able to drive billions of unique, real-time consumer engagements for our customers, resulting in even more online sales.” Cybba provides a unique approach to increasing e-commerce sales by combining advertising and marketing technology into one consumer engagement. Unlike other software and service providers, we pair our deep understanding of the customer journey with world class technology to orchestrate full-funnel campaigns at scale. Cybba bridges the gap between marketing and advertising efforts to drive maximum impact across every digital channel.