Terminus Rolls Out New Platform Capabilities Including Global Ad Targeting, Chat Playbooks and ‘Live View’
Summary
Some of the enhanced platform capabilities released this month include: • Global Targeting: Customers can now scale ABM campaigns beyond the US directly in Terminus Ad Experiences. This new targeting capability requires no support – international campaigns and tactics can be created and managed directly in the platform. • Chat Playbooks: Adding to the already powerful Terminus Chat, this release includes playbooks designed to intelligently collect visitor data, trigger sales automation with prospects and customers, and qualify inbound traffic in real-time. Customer-facing teams have to be focused on the best-fit accounts and engage at exactly the right time to drive results, but that can only happen when efforts are coordinated. Learn more about Terminus’ latest product roll out on the company blog, and its February Release guide.
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