In the Midst of a Pandemic Economy, Auto Dealerships Used Dealeraddendums.com to Add Over $729 Million in Preloads, a 70% Increase in Growth from 2019
Summary
Many variables are influencing this trend including low interest rates, stimulus funds, and a desire to stay safe and travel by car vs plane. Due to pandemic related production challenges such as the most recent dearth of chips needed to run high-end technology in new cars, dealerships are adding market-value adjustments to MSRP. Below are details that elaborate on the variables influencing the increase in vehicle preloads: No question about it, the pandemic has made travelers obsessive about their health! • There is also a strong desire to personalize their new vehicles with unique features such as window tint, wheel locks, door guards, paint protection, etc. DealerAddendums, Inc.’s solution is a web-based SaaS platform that integrates the dealership’s DMS, enabling dealers to easily create custom addendums with preloaded options and packages in minutes.