Facebooks not the only one worried about Apples privacy change — Snap and Unity both just warned investors about it
Summary
Snap and Unity Software, which reported fourth quarter earnings after the bell Thursday, both warned of the upcoming impact from Apples privacy changes set for this spring. But once a privacy update rolls out, app makers will be forced to ask permission to access a users IDFA through a prompt. In prepared remarks for its Q4 earnings report, Snap chief financial officer Derek Andersen said the Apple changes would present a risk of interruption to demand after theyre implemented. Apple is currently testing the privacy update in a beta version of iOS 14, which it expects to roll out to all users in "early spring." Nominations are open for the 2021 CNBC Disruptor 50, a list of private start-ups using breakthrough technology to become the next generation of great public companies.
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