Aptean Launches New Branding
Summary
Ready for What’s Next, Now™ underscores the company’s unique capacity to provide businesses seeking digital transformation, operational efficiency and customer experience excellence with cloud-first software solutions. Aptean’s brand update, including bolder and more modern graphic design and messaging, will be implemented globally across the company’s marketing materials, website, social media channels and in a new advertising campaign breaking next week. The refresh also includes new product names that enable prospects and customers to seamlessly identify the full suite of solutions available to meet the needs of their businesses. The challenge of doing business in today’s environment is driving many companies to re-examine their enterprise software platforms. With systems that can be more than a decade old, many companies are seeking new options to meet demands created by remote work, expanding supply chain pressure and new patterns in selling and distribution.
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