Alloy Automation Emerges From Stealth with $5M In Seed Funding
Summary
“We saw that so many stores were struggling to keep up with the surge in demand created by the pandemic, so we decided to build an automation tool that enables merchants to achieve more with fewer team members,” said Sara Du, a cofounder of Alloy. “Alloy is providing the essential platform for tens of thousands of sellers to automate workflows across their technology stack,” said Kevin Zhang, Partner at Bain Capital Ventures. “Sara and Gregg are a truly special team, and in just a year they’ve built deep integrations, signed up trend-setting brands, and now raised an oversubscribed financing from the smartest angel investors in commerce technology.” “I’m excited by the opportunities Alloy has in empowering merchants to reach a level of automation needed to thrive in today’s online world. This latest round of funding will enable Alloy Automation to build out their user community, aggressively expand its sales and engineering teams, accelerate its product roadmap, and deepen partnerships. The firm has helped launch and commercialize more than 240 companies, including DocuSign, Jet.com, Kiva Systems, Lime, LinkedIn, Rapid7, Redis Labs, Rent the Runway, Rubrik, SendGrid, and SurveyMonkey.