Porsche Ventures Invests in Leading AI Company Cresta, Plans Rollout on Digital Platforms
Summary
"The rollout of Crestas software in our digital ecosystem will be a notable change, and the nature of their AI engines means the customer experience will only continue to improve. Internal research has shown that Porsche owners expect digital options to connect with the company, including online chat, which is also in demand by dealers. Through its global presence with different locations in key technology ecosystems, Porsche Ventures is an active part of the international digital scene and extremely well networked. PCNA supports 192 independently owned and operated Porsche dealerships in the U.S., including supplying parts, service, marketing, and training. In 2012, PFS expanded its North America operations to become the captive finance provider for the exclusive brands of the VW Group which include Bentley, Lamborghini, and Bugatti.
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