Car-Share Reinvestment Brings Optimism to MaaS Market, Finds Strategy Analytics
Summary
While usage for many services is modest to robust, consumer satisfaction was moderate to weak, which continues to indicate a disconnect between target segments and the desirable transport UX wanted. The ongoing COVID-19 pandemic has thrown an additional spanner in the works, as travelers are hesitant to return to any form of shared transport.” Continued Viita, “But in some corners of the MaaS space, there are reasons for optimism. MaaS stakeholders must focus efforts away from tech-centric development, back towards the end-users of these services – the travelers.” Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need.