Undertone Takes Significant Step by Aligning Brand Story With Successful 2020 Company Strategy
Summary
NEW YORK--(BUSINESS WIRE)--Today, Undertone – a leader in data-driven, Intelligent High Impact campaigns, unveils a fresh new brand narrative – including positioning and graphic identity – that fully captures the Company’s unique ability to converge the inseparable art and science of advertising to orchestrate campaigns that “break the impact barrier” by connecting with and inspiring consumers, brands and publishers alike. To deconstruct the statement, “high impact” is what Undertone’s eyeball-dominating creative has always done, while “intelligent” recognizes our strong underlying technology and AI-driven targeting, which have benefited from significant Perion R&D investment. What has changed is rapid evolution of AI, machine learning, and overall data sophistication - which bring unprecedented speed and precision to the challenge’s brands face today: capturing, measuring and optimizing attention across all screens and formats.” This new chapter for Undertone includes a completely new website, new marketing materials, standard operating procedures, and so much more. Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month.
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