Datatrac Forms eTrac Technologies to Focus on Last Mile Integrations
Summary
Datatrac’s focus is regional and local last mile carriers while eTrac’s audience is primarily shippers, 3PL’s and freight forwarders. This audience differentiation along with eTrac’s rapid growth have led the Founder and CEO, Henry Dixon, and board to decide to separate the companies into independent organizations. eTrac was designed to provide shippers, 3PL’s, and freight forwarders a better way to access the fragmented and nuanced regional and local last mile carrier market. “Charles has worked in the industry for a number of years and has experience in building and growing successful companies,” said Dixon. “Our team is excited about the future as eTrac continues to be the best way for shippers to connect with their final mile carriers,” said Pearson, “The logistics market is rapidly changing and eTrac allows their customers to thrive in this new world.” About Datatrac: The industry-leader in last mile courier software, Datatrac’s product suite has scalable solutions for courier companies of all sizes.