10 steps to optimize your content creation process (Infographic)
Summary
With a blog post, for instance, be clear about how much time you’ll allocate for each of these phases: While specificity is helpful, remember to build enough wiggle room into the timeline so that the creative team can adapt if other urgent priorities pop up. While the person who will ultimately create the blog article, social media post or other type of content will do much of the research on their own, it’s not a bad idea to involve other team members at the outset of the project. While this will require you to focus your creative energies a little more narrowly, it should help produce a valuable list of ideas with supporting evidence that they’re worth pursuing. But it can also be beneficial to host a brainstorming workshop that brings together different team members — especially if you need to produce a lot of content in a short amount of time, or if you’re hoping to land on an innovative idea for your next campaign. You can upload draft pictures and captions, preview how your feed will look prior to posting and receive notifications when it’s time to copy-paste the content in the social media app itself.
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