The Anatomy of the Perfect Pitch Email
Summary
To make this task a bit less daunting, in this episode of Whiteboard Friday, Amanda Milligan of Fractl walks you through a real pitch email that resulted in coverage of one of their stories. The way that we get backlinks and brand awareness for our clients is by creating original research, new studies and surveys, and then pitching those things to writers. So what Ive done here is literally write out a real pitch email that was sent to a writer that resulted in a publication and coverage of the story. However, if you actually have a chance to personalize an email, for example, if the writer has written something that resonates with you recently or you follow them on Twitter or LinkedIn and you like something that they shared, you can connect with them — you went to the same school, you have the same love of animals. We surveyed 500 publishers last year, in 2019, depending on when youre listening to this, and they said that their number one pet peeve is being pitched content that does not match their niche.
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