GFT Technologies SE: Giving control back to data owners: GFT acquires minority stake in start-up One Creation
Summary
The two companies are collaborating on technology development and approaching potential clients to help them monetise their data and digital rights while ensuring compliance, control, and security. Protecting the digital rights of this data is a massive target market[1] and One Creation is already conducting several pilot projects with Fortune 100 early adopters. "Our platform enables digital rights owners - say, music publishers or movie studios - to define who should be allowed to use their assets and under what conditions, and then enforces and tracks these rules through multiple ecosystems." Marika Lulay, CEO of GFT, was also delighted with the new relationship: "One Creation has come up with a clever and powerful solution to some of the biggest challenges facing the digital economy today and in the foreseeable future. Lulay continued: ""GFTs core business performance is on track to deliver as expected and given we currently register a good start into 2021 we are very optimistic about our future."