Putting Together the Perfect Insurance Email

▤ Summary

You can use humor if it’s relevant, or you can use formal language like “Dear So-and-So”, or “To Whom It May Concern” and “Sincerely.” An informal tone sounds more like “Hello”, “Hi”, “Thanks”, and “Talk Soon”. Make sure the call to action link or button is visually appealing and catches the eye and is easy to click on with a finger. Use eye-catching imagery to supplement content, and use formatting like headings, bullet points and lists to break up blocks of text. People don’t like to feel like they are endlessly scrolling through an email without knowing when it will end. You established a goal, determined your audience, chose a tone, crafted a subject line, wrote the content, added a compelling call to action, and optimized its design.

▦ Linked Companies

Insurance Technologies Corporation

$1M to $5M