Spiceworks Ziff Davis Continues Market Momentum

▤ Summary

The acquisition of Aberdeen combines the company’s highly scaled B2B intent data and wide-reaching industry research with SWZD’s deep community presence and robust performance marketing capabilities. SWZD and Aberdeen customers will now be able to access and activate best-in-class B2B intent data through IABM, omnichannel, and lead generation campaigns - empowering them to reach and engage in-market prospects across the entire buying collective. IABM sets-up a strong sales pipeline and improves conversion rates for customers with its: • Quality, diverse, and expansive tech installed and intent data that provides reliable information about in-market businesses, allowing customers to focus, prioritize, and expand their current list with net new accounts • Proprietary network of tech-focused media properties with strong audience engagement signals and guaranteed reach with display • Strong background in lead generation which can be activated through the platform to deliver in-market accounts • Intent scores along with the signals behind the scores to provide sales with the right visibility and context to nurture and convert accounts with relevant, contextual, and personalized content Since the launch of IABM in June 2020, SWZD has secured top-tier customers including Ekahau, NEC, Vipre, and VMware. And, he has a strong training background, having spent ten years as an advisor to the EcSell Institute, a premier provider of continuing education and development for sales management professionals. By leveraging the breadth and depth of relationships with millions of professionals involved in B2B tech purchase decisions, we are uniquely positioned to provide unparalleled insights and intelligence to help technology buyers and sellers grow their businesses.

▦ Linked Companies

Spiceworks

$50M to $100M