Whisk Adds Sainsbury’s to Partner Ecosystem to Enable Shoppable Recipes Across the UK
Summary
However, with the strict pandemic-related restrictions in place, more Brits than ever are cooking at home, looking for recipe inspiration, planning their meals and shopping lists further in advance and relying on click and collect options from supermarkets, as evidenced by Sainsbury’s Q3 grocery sales which were up 7.4% year-on-year. Sainsbury’s product-matching and shoppable recipe options are powered by Whisk’s AI Food GenomeTM, the AI and Natural Language Processing technology that maps the world’s food ingredients, the relationships between them, their nutrition, perishability, flavour and availability and matches them to the ingredients listed in recipes from any platform and available at local grocery stores. James Leech, Head of Product at Sainsbury’s said: “Customers are increasingly choosing to do their grocery shopping and find recipes online. We know from our user feedback that a Sainsbury’s integration will be popular with users - at a time when online grocery shopping is critical in the UK.” You can find more about Whisk at https://whisk.com/business/ Offering delicious great quality food at competitive prices has been at the heart of what we do since John James and Mary Ann Sainsbury opened our first store in 1869. Our focus on great value food and convenient shopping, whether in-store or online is supported by our brands – Argos, Tu Clothing, Habitat, Sainsbury’s Bank and Nectar.