Imaweb Acquires Procar
Summary
The acquisition of Procar will provide Imaweb with a significant presence in DACH, the largest automotive market in Europe. The acquisition also serves as a platform for future consolidation in the highly fragmented dealer software vendor landscape. Following the transaction, Procar’s co-founders Volker Holthaus and Karl-Heinz Schlapp will continue to manage the business under Imaweb’s ownership. It offers solutions to dealers across globally renowned automotive brands including Toyota, BMW, Volkswagen, Audi, Ford and Renault. Led by Patrick Prajs, CEO, and Julian Ciccale, Co-Founder and Deputy CEO, Imaweb provides dealerships and original equipment manufacturers (OEMs) with a full suite of digital software solutions, helping them digitalize the entire customer journey.