Amsterdam-based Creative Fabrica raises €5.7 million in its quiet takeover of the US crafting market
Summary
The funding will be used to launch new creator verticals such as yarning and kids crafts, grow the team with strong talent, and expand the company’s global footprint. Although already in use by well over 1 million users and achieving sales from 175 countries last month alone, the Amsterdam-based company is still widely unknown in their native Netherlands. Beyond premium content, Creative Fabrica curates and tailors to the specific needs of its diverse audience with inspiration, resources, and tooling. For some, this means making a livelihood from their side-hustle and creations on Passion Economy trailblazers like Etsy, Onlyfans, Substack, Twitch, or Patreon, to name a few. Frederic Court, founder and Managing Partner at Felix Capital, noted that, “the crafting and hobby market is still a developing market of the Passion Economy.” Court, whose firm Felix Capital focuses on investments at the intersection of creativity and technology, adds, “in this economy, social influencers, podcasts, short-form video, and newsletters dominate the discussion.