Israeli startup Humanz gets $3 million for marketing platform that certifies influencers' clout
Summary
The seed funding came from private investors, with NGN Partners and Buffett Group leading the round. To help marketing teams avoid getting “catfished” by would-be influencers, Humanz collects its own data about social media impressions by analysing ‘billions’ of content pieces and profiles, identifying true tastemakers and fake followers. Beyond that, both marketers and influencers benefit from transparent data, insights and collaboration tools built into the platform. Global corporations such as McDonalds, Zara, L’Oréal and Nestlé are using the service, and the Israeli business has operations in South Africa, Turkey, Nigeria, Brazil, and the UK, with the US market coming soon. Other European influencer marketing platforms that have been funded in the last few years include Finland’s Boksi, French marketplace Octoly, Norway’s inzpire.me and most recently, the UK’s AGORA.
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