Qliktag Software Launches GS1 Digital Link Configuration & Management for Digitalized Consumer Products
Summary
This implies a single code such as a printed QR code, datamatrix, NFC label, RFID tag or other technology with a GS1 Digital Link format URL can not only identify the product but also deliver virtually unlimited information, content and digital experiences to various stakeholders who interact with the product from the manufacturer, supply chain, regulators and end consumers. This is especially useful for companies that continue to use standard GS1 datamatrix and 1D codes where only the GS1 identifiers are embedded but still want to take advantage of Digital Links , adds Dilip. “The GS1 Digital Link standard in the way it has been architected, inherently paves the way for manufacturers and brands to go beyond the product SKU and deliver information on the manufacturing batch / LOT level or even down to serial item level information” adds Dilip on discussing how this upgrade to the traditional barcode will play a role in the digitally driven future of consumer products and retail. With the latest version 3.2 released and available, users will now be able to leverage the platform to configure, generate and manage GS1 Digital Links across any entity or class of items adding to its growing list of capabilities and features. This allows the product to send or receive information over the internet throughout its life cycle, enabling a wide range of smart applications & business processes from transparency, traceability, authentication, personalization, activation, customer engagement and more.