Increase Your Online Sales With Better Site Navigation (Part 1)
Summary
While it’s fun to focus on elements such as the home page, the reality is that the difference between good, bad, and great experiences lies in the details found in the more mundane aspects of a site interface, such as the navigation. However, the good news is, that implementing an easy-to-use, intuitive menu & catalog structure/IA (information architecture) is one of the best opportunities to enhance user experience and doesn’t require a major technical upgrade or wholescale redesign. It’s why “what should we eat for dinner?” is a much harder question than “pizza or tacos?” In UX terms, site search increases the cognitive load on a user, whereas familiar navigation patterns and links are easier for our brains to process. As with on-site search, when employed correctly, a mega menu can greatly enhance your site’s usability and offer vast improvements over traditional dropdown menus. In conclusion, we’ve established the important role your site navigation plays in your online store’s sales funnel, as well as a couple of common pain points.
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