How to come up with creative content ideas
Summary
To be competitive, you must address important and trending topics in a way that’s interesting and answers that all-important question, “So what?” While there are surely different strokes for different folks, we asked around and did a little research to find out what strategies work well for our own Brafton experts, as well as for content creators at large. The readers you’re writing for will likely have specific questions about a certain subject, and pondering these queries ahead of time while aiming to answer them in the content can help you come up with a creative approach that maps to all of these demands. Drew Boyd noted for Psychology Today that many highly successful creatives earned their status through the use of templates – The Beatles did it, author Agatha Christie did it, and there’s surely many more included in these ranks. Selecting a favored social media platform early in the content creation process can also help you perform competitor research, basing your deliverable on similar pieces on that same service. Audience research, competitor emulation, designing content to suit a particular social media platform — all of these can feed into a fertile creative process, separately or together.
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