Picky, Inc. Raises $1.3M in Pre-seed Funding
Summary
PALO ALTO, Calif. & SEOUL, South Korea--(BUSINESS WIRE)--Picky, Inc., a mobile-first content platform providing consumers with authentic information in the global beauty space, today announced the completion of a $1.3 million pre-seed funding round led by NLVC, the China- and Asia-focused venture capital partnership specializing in early-stage investments. Joining NLVC in the round were Wishcompany and Klim Ventures along with angel investors from the e-commerce, beauty, and online gaming sectors. Picky is initially focusing on the skincare category – the beauty industry’s fastest-growing segment globally – and helps users educate themselves on these products before purchase by providing a science-based approach, a high organic engagement with thousands of user reviews and ratings, skincare experts’ contributions, and honest communication between brands and consumers. Picky is a mobile-first community that enables consumers to discover the best skincare and beauty brands and products that are right for them through extensive user reviews, educational content, and experts’ contributions. With a focus on authenticity, education, and personalization, its community creates and consumes content about skincare and beauty, including K-beauty.