New Enterprise Strategy Group Research Finds Technology Spending Will Rebound in 2021 as Firms Retool Business Processes, Protect Against Mounting Cybersecurity Threats
Summary
• IT and business leadership’s focus on cybersecurity is more apparent than ever, as firms and government agencies wrestle with threat vectors ranging from an increasingly distributed and remote workforce to major state-sponsored events such as the recently disclosed Sunburst hack. • In addition, 85% of respondents say the events of the past year have led their organization to increase the number of remaining on-premises applications and workloads that it would consider migrating to the public cloud. As a result, 68% of firms surveyed will increase public cloud infrastructure investments in 2021, making it the top area of planned spending growth for the coming year. It is increasingly recognized as one of the world’s leading analyst firms in helping technology vendors make strategic decisions across their go-to-market programs through factual, peer-based research. ESG is a division of TechTarget, Inc. (Nasdaq: TTGT), the global leader in purchase intent-driven marketing and sales services focused on delivering business impact for enterprise technology companies.