Helly Hansen Boosts Product Innovation with the Power Of 3D
Summary
Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals. Founded in Norway in 1877, Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear, with its outerwear, base layers, sportswear and footwear sold in more than 40 countries. As well as struggling with data management, visibility and version control across multiple software platforms, when the Helly Hansen group acquired MUSTO in 2018, integrating a new brand brought additional challenges. For example, if a physical sample isnt available, or we dont want to wait weeks for a prototype to arrive, we can create a 3D version in a matter of hours,” says designer Mhairi Bannerman, who works within the ski and sailing team on Helly Hansen’s technical garments. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago.
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