Brightstar Corp. Adds Premium Tech Support Capabilities with LucidCX Acquisition
Summary
The acquisition follows a period of significant global investment for Brightstar and adds premium technical support capabilities to its expanding service portfolio. LucidCX provides industry-leading tools to support customers through the entire lifecycle, from onboarding to repairs, returns and upgrades, across multiple channels including digital, retail, call centers and head offices. “The addition of LucidCX will enable Brightstar to deliver the best experience to consumers as it continues to drive innovation and value throughout the device protection landscape. We work with carrier, retail and enterprise customers in approximately 50 countries, touching every stage of a device’s lifecycle, from when it’s manufactured to the moment it’s time to trade it in and re-market it. Trusted by world-class banks, network operators, insurers, manufacturers and retailers, our award-winning services aim to deliver premium customer support while significantly reducing costs for our partners.