Trendsetting Nordics Region Dives Deeper into Data Analytics
Summary
“True to its position as a forerunner of the digital revolution, the Nordics is forging ahead with new analytics solutions to improve operations and be more competitive under challenging conditions,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. As enterprises tap into a wider variety of data types and begin to apply analytics to complex Internet of Things applications, more service providers are adding artificial intelligence (AI), machine learning (ML) and automation to their solutions, the report says. The trend toward omnichannel marketing and engagement with consumers in many settings is heightening the need for more sophisticated reporting on multiple streams of data, from such platforms as mobile, web and TV. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Germany, Switzerland, the U.K., France, the Nordics, Brazil and Australia/New Zealand, with additional markets to be added in the future. A trusted business partner to more than 700 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth.