2020 brand review
Summary
Of course, #COVID was one of the biggest influences on brand that we had this year, but besides a global pandemic, there were other lessons that we learned on the way. Because that goes back to the whole pivoting thing quickly, being able to pivot quickly to the environment around you to the surroundings around you to be able to move that make that adjustment such as something as simple as curbside pickup, That doesn’t have to be just large corporations, that can be everything from large corporations all the way down to a very small business, like a restaurant or a store or anything like that. Example b2b: you know, if you only put out a certain set of communication or used it, diversify your marketing channels, do the audio, do the podcast, don’t just go and only use one medium, email or whatnot. So I really think it’s, you know, cutting away a lot of the red tape within organizations with, you know, between the businesses and the consumers, all that stuff, you know, so that’s a theme that I’ve seen over 2020 is looking at efficiency for sure. We live in a very diverse society, not just in Canada, but globally, more and more, everybody comes from a different perspective, everybody has a different history that they bring to the table and making sure that we understand that inclusion, and the fact that we don’t have some homogenous audience that a simple, straightforward single message is going to connect with them.