trust and truck driver retention
Summary
With businesses shut down and people sheltering in place, commercial drivers have gone beyond the call of duty to continue transport of essential goods from warehouses across the country to the shelves of our local stores, hospitals, clinics and front doors. Transport America, a freight carrier and logistics service provider for a wide range of Fortune 500 shippers, has implemented a number of programs and protocols that contribute to its successful driver-focused culture and strong commitment to safety. Advances in machine vision and artificial intelligence enable highly accurate solutions to help identify risky driving behaviors, such as not wearing a seatbelt, inattentiveness or following the vehicle ahead too closely. These tools for driver-powered safety have been incredibly valuable during the pandemic, ensuring drivers get the attention they need to excel in their jobs both in the moment and long-term, while creating new opportunities for positive recognition from management. Instilling transparency, trust and follow-through is a good first step to achieve that, while implementing creative long-term programs, initiatives and solutions will help ensure driver appreciation and empowerment remains a core part of the job.
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